What led LawetaHolWrocław to decide on a new website?
The owner of the company, Mr. Eryk Rąk, runs LawetaHolWrocław, specializing in roadside assistance and vehicle transportation. For many years, the company operated without a website, relying solely on clients acquired through word of mouth. While this business model had worked so far, Mr. Eryk saw the need to expand his customer base and establish a more stable source of income.
One of the key steps towards achieving this goal was the decision to create a professional website. The site was not only meant to inform potential clients about LawetaHolWrocław's services but also to highlight the company's strengths, build trust, and enable immediate contact.
What did we implement that’s specific to the industry?
When creating the website for LawetaHolWrocław, we put a special emphasis on adapting it to the specifics of the roadside assistance industry. Although a clear layout, consistent color scheme, and intuitive navigation are important for any website, a company providing emergency services has additional, specific requirements.
One of the priorities was to ensure the website was easy to use and loaded quickly, especially under conditions with limited internet access. We also focused on providing clients with the ability to contact the company immediately, which is crucial in emergency situations.
Quick contact panel via phone
One of the most important elements of the new LawetaHolWrocław website is the quick contact panel, located at the top of the page. We know that clients seeking roadside assistance are often in stressful situations where time is critical. That’s why users visiting the site from mobile devices can instantly connect with the company with just one click.
This panel functions as an active link that takes the user directly to their phone app with the company’s number already dialed. This solution minimizes the time needed to establish contact and increases the chances that the client will choose this company’s services.
Lightning-fast loading even with weak signal
Clients contacting Mr. Eryk’s company are usually on the road. This often means dealing with a weak signal, which further complicates using the internet to find help.
That’s why we ensured the website loads quickly on any device, as confirmed by Google performance tests. Thanks to this, users, even with a weak signal, can quickly get the information they need and contact the company.
Tailoring the marketing strategy to the industry’s specifics
The LawetaHolWrocław website was designed with the specific needs of roadside assistance clients in mind. Most visitors come to the site with the intention of finding help immediately, not delving into the details of the offer. Therefore, the main page contains all the key information and several quick contact options, allowing clients to make a decision within seconds.
To increase the company’s online visibility, we focused the marketing efforts on advertising campaigns that are more cost-effective and deliver fast results. While SEO has its advantages, for a small, local company like LawetaHolWrocław, online advertising offers a better return on investment.
Opinion of the new website owner
Mr. Eryk Rąk, the owner of LawetaHolWrocław, expressed his satisfaction with the cooperation and the final results:
Eryk Rąk
" Working with Betterize was the best decision I could have made. Their speed, professionalism and flexibility were invaluable. I recommend it to anyone looking for high-quality internet services. "
Summary
The website project for LawetaHolWrocław was challenging due to the specific nature of the industry and the needs of its clients. Thanks to properly adapting the website’s functionality, optimizing its speed, and implementing an effective marketing strategy, the company can now count on a more stable flow of clients, allowing it to grow in the future.
Adam Dowgird
