Introduction
Have you ever wondered what makes some websites so effective, while others struggle to attract attention? The secret lies in two key elements: performance and design. Betterize, a company specializing in website development, understands this well. In this article, I will share with you important information about the importance of these two aspects and explain how we, as professionals, work to provide you with optimal results.
Performance - King of SEO and Conversion
In 2018. Google updated its algorithm, paying strong attention to page loading speed, especially on mobile devices. According to Akamai research, more than half of mobile users will leave a page that takes longer than 3 seconds to load. What's more, each additional second of loading time can lead to a 7% drop in conversions - so it's not a figure we can take lightly.
Key optimizations we provide:
Image size optimization
Adjusting the size of images to the display dimensions reduces loading time by eliminating the transfer of unnecessary data.
The latest HTTP/2 technology
HTTP/2 allows multiple files to be uploaded simultaneously, speeding up page loading (HTTP/2 de facto requires HTTPS).
Minimal amount of code and libraries
Reducing excessive code and avoiding unnecessary libraries increases page loading speed.
Webworkers
With webworkers, marketing scripts such as Google Analytics do not degrade the performance of your site.
Compression of CSS, HTML, JS files
Minification and compression of CSS, HTML and JavaScript files reduces file size, speeding up transfers.
Optimal format of images
Image formats such as WebP and AVIF offer high quality at a smaller size, speeding up loading.
Google Analysis:
The pages we provide are fully optimized and meet all the major guidelines that Google sets. Shown below is a comparison of the report of the onet.pl website and our betterize.pl website:
Website Design: Creating an Optimal Customer Path and Satisfying User Experience.
When we build a website, we design together the customer's path to get them to the goal you set (marketing or business).
UI (User Interface) is the look and layout of elements on a website, such as buttons, navigation menus and text boxes. It is what the user sees and interacts with directly on the site.
UX (User Experience) is the overall impression and feel of a user when using a website. It refers to the ease of navigation, readability of text, speed of page loading and overall user experience. UX focuses on providing the user with a positive and satisfying experience that results in increased engagement and conversions on the site.
Here are the main benefits of our emphasis on UX/UI compliance.
UX
- User satisfaction UX of a high standard allows for an enjoyable and seamless user experience, which increases customer engagement and loyalty.
- Efficiency When the interface is intuitive and carefully thought out, users easily find the information they are looking for. This leads to more time spent on the site and reduces the frustration of trying to understand how it works.
- Reduction of support costs Advanced UX solutions allow users to handle problems and search for needed information on their own. Such user self-reliance can significantly ease the burden on the customer service department.
UI
- Creates a first impression A user's first impression of a website often comes from the UI design. A carefully thought-out user interface can immediately convince you of the professionalism and quality of the site.
- Highlights brand identity The user interface, if well designed, effectively communicates the brand's identity and values, creating a consistent and attractive image.
- Guarantees consistency A consistent UI provides consistency throughout the website, making it easier for users to understand how to use it and what to expect from it.
A well-designed site makes it easy for the user to perform the action you want them to do, such as filling out a contact form.
With a carefully designed interface, the customer should:
- Without difficulty to figure out where he is currently on the site.
- Easily find the information he needs.
- Have the ability to contact you without problems.
Below we show an example of a site redesign.
- Lack of clear Call to Action
- Illegible text - too little contrast
- Lack of text hierarchy - title/subtitle
- Visible and contrasting Call to Action
- Highly readable and contrasting text
- Clear text hierarchy - the most important information underlined
Summary
The reality is that a website's speed and design have a direct impact on its effectiveness. At Betterize, we are aware of these principles and continually set ourselves the goal of providing our clients with the highest quality sites that satisfy these two fundamental criteria.
If you want a website that attracts attention, satisfies users and meets all Google's requirements, contact us. We can help you build pages that convert clicks into customers. Let's start working together to achieve your business goal today.
Adam Dowgird
