AI in creating websites for business: What do you need to know?

Did you know that artificial intelligence (AI) can help you create websites? Almost everyone already knows this to some extent. A lot has happened since GPT 3.5 was adopted with great enthusiasm, and it wasn't that long ago.

AI website development tools offer many features such as automation, content personalization, UX/UI optimization, intelligent chatbots, security and data protection, as well as efficiency and scalability. All this allows you to create a website that is not only attractive to users, but also easy to use and functional.

This article is intended for people who are starting their adventure with business and want to avoid the costs associated with creating a website. Remember, however, that if you can, it is worth commissioning the creation of the website by a specialist.

In the next sections of this article, you will learn about areas where you can use artificial intelligence to create a new website or improve the quality of an existing one. Remember, however, that thoughtlessly generating content or graphics for the website may not be the best idea.

Content generated by AI tools by default is usually poorly suited to a specific audience. No wonder, because how can they know who you want to reach?

If you want your company's website to have a unique image. Start by identifying your audience and the problems they face every day that you can solve. Determine how you want to communicate with your customers and feed this information as context to AI-based tools. The results obtained will be much better.

The role of AI in UX/UI

AI can help design websites that are more intuitive and easier for users to use. With AI, you can collect data on user behavior such as clicks, navigation and time spent on the page to better understand what elements of the page are most important to users.

Based on this data, you can adjust the content, layout and style of the website to better suit your users' needs. For example, if most users access your website from mobile devices, you can optimize your website

website for mobile devices to provide a better user experience.

You can also use an even simpler solution and export data from the Google analytics installed on the website and ask GPT 4 for a series of steps you need to take to improve the website. It won't be the level of a website optimization expert yet, but with such a low level of difficulty it would be a sin not to try.

Example command:

As an expert who has been involved in website optimization for a long time, analyze the data from Google Analytics that you received in the attached file. Generate a list of steps that, if followed, will significantly improve the quality of my website. The instructions should result directly from the data you have analyzed. I don't want any obvious things or generalities!

AI tools supporting design

All of these tools use artificial intelligence to automate and optimize web design processes, allowing you to design websites faster and more efficiently.

Creating websites using artificial intelligence is currently one of the most important tools for website developers. AI in website optimization can help you improve your website's ranking in search results by automating analytical processes and providing precise SEO improvement tips.

SEO and AI

AI is particularly useful in SEO optimization. AI-based tools such as Senuto allow you to identify the most important keywords, analyze competition and adapt content to the current requirements of search engine algorithms. This allows your website to rank higher in search results, which translates into more visits and increased profits.

Content personalization with AI

Thanks to artificial intelligence, you can adapt the content on your website to users' preferences, which will increase their engagement and time spent on your website. AI can analyze users' preferences, behaviors and preferences to provide them with the content that is most interesting to them.

It is worth remembering that AI is a tool that can help you optimize your website, but it will not replace good quality content and an appropriate marketing strategy. At least not yet ;).

Creating content for your website can take time and effort, but by using artificial intelligence (AI) you can save time and increase your efficiency. In this section, I'll show you two ways AI can help you create content for your website.

Automatic content generation

One of the biggest challenges when creating content is coming up with content ideas and writing them. AI can help you with this process by automatically generating content based on selected topics and keywords. Tools like GoogleHost's AI content generator allow you to generate content for various types of pages, including home pages, service pages, and other optional pages.

AI in copywriting

AI can also help with copywriting, i.e. writing advertising and promotional texts. Tools such as DiviAI allow you to generate advertising and promotional content based on artificial intelligence. Thanks to this, you can save time and increase the effectiveness of your advertising campaigns.

Remember, however, that the generated content should pass your verification. It happens that the generated text is not at all consistent with the actual situation. Google penalizes sites with poor-quality content, and you don't want to be among the "doomed" sites.

Chatbots

One of the most popular ways to use AI to interact with users is through chatbots. Chatbots are programs that allow you to interact with users on your website in a natural and intuitive way.

Chatbots can help users find the information they need, answer questions and solve problems. This allows users to get quick and easy help without

the need to contact customer service.

Remember, however, that this is a more complex aspect that should be outsourced to an external company. Poor bot configuration can result in your warehouse selling out for a fraction of the price.

Product recommendations

Another way to use AI is through product recommendations. By analyzing user behavior on your website, AI can provide personalized product recommendations that are most relevant to a given user. This makes it easier for users to find the products they are interested in, and you can increase your sales.

Web Analytics and AI

Traditional web analytics tools allow you to collect information about website traffic, such as the number of visits, time spent on the website and average bounce rate. However, thanks to AI, you can get much more detailed information. For example,

you can see which elements of the page attract the most attention, which links are clicked the most, and which sections of the page are skipped.

AI can also help identify patterns and trends on a website. For example, if users frequently browse a particular section of the page, you can start experimenting with placing more visible links to that section.

Predicting user behavior

AI can also help with predictive analysis of user behavior on a website. Based on historical data, AI can predict what actions users will take in the future. Thanks to this, you can optimize your website to better meet the needs of users.

For example, if AI detects that users often leave the page on a particular subpage, you can start experimenting with different versions of that subpage to see which version attracts the most users and increases their engagement.

1. Content personalization

Thanks to AI, you can adapt the content on the website to the user's preferences. AI algorithms analyze user data such as browsing history, clicks, language preferences and geolocation to offer personalized content. In this way, the website becomes more attractive to the user, which increases the chance of staying on the website and making a purchase.

2. UX/UI optimization

AI can help optimize the UX/UI (User Experience/User Interface) on a website. AI algorithms analyze user behavior on a website, such as time spent on the page, mouse movement, clicks, to optimize the appearance and layout of the website. This makes the website more intuitive and easier for the user to navigate.

3. Intelligent Chatbots

AI can help you create intelligent chatbots on your website. Chatbots use AI algorithms to recognize and answer users' questions. This makes the website more interactive and allows users to get the information they need faster.

1. Limited customization

AI can help automate website design and coding processes, but it can't always deliver personalized solutions. Typically, AI works based on algorithms and data, rather than individual user preferences.

Therefore, if you want to provide a personalized experience for your users, you need to spend time and effort manually customizing content and functionality.

2. Lack of human touch

Artificial intelligence can help automate many tasks, but it will not replace human creativity and sensitivity. When designing websites, it is important to take into account the human factor so that the website is intuitive, easy to use and aesthetically attractive. AI can help automate certain elements, but it will not yet replace the human hand in website design and development.

3. Costs

It's not talked about much, but the use of AI is not always cheap. Therefore, if you want to use AI in website development, you must take into account the costs associated with purchasing and implementing the appropriate software and staff training.

Artificial intelligence significantly facilitates website design, offering tools for automating and personalizing content and optimizing UX/UI. Thanks to AI, even beginners can create intermediate-level websites.

Ultimately, however, remember that these are just tools. Use them wisely and be aware that you will still get the best results by entrusting your website to a professional.